As an artist there is a high probability that you've contemplated how you can gain exposure and increase your professional opportunities. Some believe that giving away your work is a necessary evil to gain exposure. It isn't. Giving away your work devalues your time, your process, and the work your create.
If you give away your work you will be operating at a loss, which isn't sustainable. No one goes to a mechanic after they have opened a new shop and expects them to do a tune-up free of charge. So why is that mentality applied to emerging and mid-career artists?
Every artist is a small business. Because of that, you have to be mindful in your approach to gaining exposure, generating interest, and attracting new customers. Below you will find step-by-step action items you can take as an emerging and mid-career artist to help develop your identity, promote your brand, and generate sales.
I’ve received a generous amount of positive feedback in regards to my article “Five Steps to Become a Working Artist,” which I posted to the Cultural Council’s blog in September. The article was also printed by EU Jacksonville in October’s Arts Issue. In that article I outlined a series of steps an artist can take to positively impact their career.
I’m a systematic individual. I have a tendency to analyze projects as a series of sequential steps. Because of this, I am able to break down large projects, which as a whole can feel overwhelming, in to manageable pieces.
This article is intended to help anyone that has the passion and desire to become a working artist. You must be willing to put in the time and effort if you wish to earn a living through your artistic endeavors. A certain level of resourcefulness and grit are necessary as you face any obstacles that may present themselves. For those who seek a career in the arts, the following article outlines five steps you can take to become a working artist.
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